Kill or Recycle

Agency Network: 
February 2020
Croma: Kill or Recycle
Croma: Kill or Recycle
Croma Print Ad - Kill or Recycle
Croma Print Ad - Kill or Recycle


With only a mere 5% of India’s 2 Million E-waste generated annually getting recycled, the remaining 95% are left in the hands of scrap dealers who simply dismantle it, instead of properly disposing it. A hazardous practice that causes irreparable damage to our planet and environment. Leading to extinction of various living species as well. So next time you want to dispose of your old electronic product, recycle it responsibly, without risking the planet.

Print advertisement created by Wunderman Thompson, India for Croma, within the category: Public Interest, NGO.

Advertising Agency: Wunderman Thompson, Kolkata, India
Executive Creative Director: Arjun Mukherjee
Art Director: Sougata Banerjee
Copy Writer: Anurag Acharya
Branch Head: Vijay Jacob Parakkal
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