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Sledgehammer, Urinol

Campaign
Agency Network: 
Published/Aired: 
April 2009
Coroa:  Sledgehammer, Urinol

Description

Print advertisement created by Ogilvy, Brazil for Coroa, within the category: Industrial, Agriculture.

Caption

It's a Quick Fix. Coroa Hand Tools.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler, Adriana Franco
Copywriter: Rafael Campos, Erick Stossel
Illustrator: Boreal
Photographers: Denis Kakazu, Paulo Engler
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Gearbox's picture

Inspired by failblog, no doubt. Possibly thereifixedit.com

Gearbox
Activity Score 116
Guest's picture

you're right Gearbox, i saw all those pictures on failblog.

Guest
Hiperion's picture

So sad...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
imagineit's picture

I do not understand this at all!

imagineit
Activity Score 550
iamthemob's picture

if it's badly done, you use the tool to fix it
the target would get it easily
nicely done ;)

iamthemob
Activity Score 18
Copywriter
Guest's picture

Very pertinent to the target. And blogs are reference, not ads. Nice work.

Guest
Ernestin's picture

Very pertinent with the target. And blogs are reference, not ads.
Good work.

Ernestin
Activity Score 25
Guest's picture

makes no sense. they still lifted the entire idea. just turned it into an ad. that's not thinking

Guest
Guest's picture

Very nice, i really like this campaign. This is my favorite.

Guest
Hiperion's picture

You have a courious concept of "reference" :DDDD

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Ernestin has my vote.
I like it.

Guest
Tulio Malone's picture

Totally true. Like them all. Great.

Tulio Malone
Activity Score 12
Dzsoi's picture

lol I wonder where all these "stolen" guys were when those ads with lifted creativity tests were posted with the headline "how far does your creativity go?"...

Dzsoi
Activity Score 8611
Copywriter
AdventureAd's picture

I don`t like it.
But i don`t see any problem in use internet and email stuffs in advertising.

AdventureAd
Activity Score 215
Billoughsby's picture

Agreed. Source of inspiration doesn't matter. That's raw material in the hands of the artist. It's what you do with it. No "Gotcha!" here.

Billoughsby
Activity Score 5154
Art Director |

That's it.

bitebrands's picture

i get it, they should move the other one..

bitebrands
Activity Score 36
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