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Self-medication can be fatal

Agency Network: 
Published/Aired: 
December 2019
Clinica Pedro Cavalcanti: Self-medication can be fatal
Clinica Pedro Cavalcanti: Self-medication can be fatal
Clinica Pedro Cavalcanti: Self-medication can be fatal
Clinica Pedro Cavalcanti: Self-medication can be fatal
Clinica Pedro Cavalcanti Print Ad - Self-medication can be fatal
Clinica Pedro Cavalcanti Print Ad - Self-medication can be fatal
Clinica Pedro Cavalcanti Print Ad - Self-medication can be fatal
Clinica Pedro Cavalcanti Print Ad - Self-medication can be fatal

Description

In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.

Print advertisement created by Criola Propaganda, Brazil for Clinica Pedro Cavalcanti, within the categories: Health, Pharmaceutical, Professional Services.

Advertising Agency: Criola Propaganda, Natal, Brazil
Creative director: Renato Quaresma, Vinícius Cavalcanti
Art director: Johnny William
Copywriter: Kaick Telles
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