Advertisement

Disconnect

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by Instintiva, Brazil for City of Rio de Janeiro, within the category: Transport.

Caption

Disconnect, enjoy Rio.
Did you know that Arpoador has the most beautiful sunset spot in Rio? Yes, somethings can't be discovered over the Internet. Get out and come enjoy the wonderful city and it's thousands offline charms.

Advertising Agency: Instintiva, Rio de Janeiro, Brazil
Creative Director: Carlos Vargas
Art Director: Carlos Vargas
Photographer: Alberto Mendonza
Copywriter: Henrique Saint Claire
Log in or register to post comments
Mytwocents's picture

...I think I just had a flash back to the 80's !!!

Mytwocents
Activity Score 285
Copywriter
andylefty's picture

I like the thought behind it that you can experience more in real life but at the end of the day you're using a photograph to communicate that. The top section is unnecessary.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Joynomad's picture

A decent idea but they are trying too hard!..... I completely agree that it would have been better with just the photograph and the copy

Joynomad
Activity Score 23
Copywriter at Synapse
ronak.shah007's picture

totally agree with your comment !

ronak.shah007
Activity Score 29
mumbai
ukyoxin's picture
ukyoxin
Activity Score 4
Art Director
Nike Diesel's picture

Agree

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

I agree,

kleenex
Activity Score 52674
Web Designer/Developer
CACAHD's picture

...

CACAHD
Activity Score 2188
Art Director
bvital's picture

i agree with andylefty, cute model though, i must say....

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

CommandZ's picture

The dreaded See & Say rears it's ugly head yet again.

CommandZ
Activity Score 2509
Creative Director
Atmosfear's picture

The upper half is complete unnecessary...

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
LuckyHope's picture

Perhaps the key is that is about a sunset spot. The light you get in Arpoador isn´t at all the light you get from a computer screen.
(would be interesting to refer to senses)

But considering the other print, in which they don't try to do something similar, probably it's about an unnecessary upper part. Simple as that.

LuckyHope
Activity Score 45
Advertisement