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klaussnow's picture

didn't we see something with the same word play?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

marco2008's picture

hey klaus, those were for Smart.
but this one's quite a different take..quite nice

marco2008
Activity Score 22
sas
john doe's picture

though this is working very good for this issue it is the very same technique (which wasn't even new for the smart ads)...
therefore it won't score at award shows.

john doe
Activity Score 1571
Art Director
vidya.shankaran's picture

Headline is powerful but execution is average!

vidya.shankaran
Activity Score 724
john doe's picture
john doe
Activity Score 1571
Art Director
dimwitlit's picture

nice

dimwitlit
Activity Score 16
copywriter
Zulo's picture

Copied...
The awarded in Clio for a dental hygiene brand, they putted some rubbish among characters in a word simulating real life problems, like SPORTCAR and "my son" in he middle. It was a great series.

Zulo
Activity Score 62
Copywriter
Zeus's picture

where is the lung cancer???

Zeus
Activity Score 906
somewhere
sold's picture

done before, more than one time, art direction could be better.
lines: ok, honest, direct and each one have some change and twist...

this campaign work, but is not WOW.

sold
Activity Score 3379
Copywriter
sumsum's picture

it's a typical first-thought-idea. pretty sure it took them 2 minutes.

sumsum
Activity Score 613
copywriter
Dick Huges's picture

Congratulations. You did the same ad for the 34th time. You guys are awesmome. Keep going. The words innovation and creativity should be added to your birth certificates.

Dick Huges
Activity Score 937
Copywriter
ricky.vinluan's picture

VERY COMMON IDEA

ricky.vinluan
Activity Score 62
Art Director at Graphic Designer/Art Director |

ricky.vinluan

sooraj's picture

GOD.... SAME OLD CONCEPT... I SAW IT IN THE SMART campaign...

sooraj
Activity Score 14
bangalore
GUI STELLA's picture

Lamentável, teria vergonha de trabalhar nessa agência.
Se vocês não honrram o que têm no meio das pernas, pois copiam descaradamente o conceito de outros anúncios. Pelo menos honrrem a criatividade brasileira !!!

GUI STELLA
Activity Score 13
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