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It makes me wanna hug

Agency Network: 
Published/Aired: 
January 2019
Bolivar Plus / Alicorp: It makes me wanna hug
Bolivar Plus Print Ad - It makes me wanna hug

Description

The order: The launch 360 of the new product (packaging / bottle) fabric softener Bolivar Plus. The challenge was to communicate the softness that the product gives us in the garments, managing to convey the concept of: Causes of embrace.

Print advertisement created by Publicis, Peru for Bolivar Plus, within the category: House, Garden.

Advertising Agency: Publicis One, Lima, Perú
Creative Directors: César De María, Gustavo San Cristobal
Art Director: Nicki Meléndez Angeles
Copywriter: Jhonatan Gibson
Illustration and retouch: PlanB
Photographer: Profot
Account Manager: Karen Hablutzel
Producer: Elizabeth Rosas Rivera
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