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Unhate, Venezuela-USA

Campaign
Agency Network: 
Published/Aired: 
November 2011
Like
30
Views
28773
Benetton:  Unhate, Venezuela-USA

Description

US President Barack Obama and Hugo Chavez of Venezuela

Print advertisement created by Fabrica, France for Benetton, within the category: Fashion.

Caption

Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins
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MicheleVirgilio's picture

Figata.

MicheleVirgilio
Activity Score 2617
andylefty's picture

Gets noticed! And quality photoshop!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Bianconiglio's picture

Tioscani, o chi per esso, ci hai rotto il cazzo.

Bianconiglio
Activity Score 406
Copywriter
esteb's picture

Just go on google and you can find thousands ot these montages.
Nothing impressive. Very ordinay idea.

http://3.bp.blogspot.com/_CD7BaIaYyAI/SD86bmGfE7I/AAAAAAAAAZY/e4j-cONK...

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/2/23/12...

esteb
Activity Score 673
art
chuckieT's picture

I don't think I would have enjoyed being the retoucher on this campaign.

chuckieT
Activity Score 680
Creative
MindDrift's picture

Are they inflating each other?

MindDrift
Activity Score 1166
Graphic Designer
suresh90's picture

Super stuff :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Abhishek Parikh's picture

Controversy sells.

Abhishek Parikh
Activity Score 568
Lemonlove's picture

Something I just don't like about Benetton ads! I have an image of all the Benetton ad people thinking of this and loving it because of the controversy it would cause....not actually believing in the message of 'Unhate'. Controversy for controversy's sake???

Lemonlove
Activity Score 20
writersblog's picture

Shock value for shop value.
Move along people...

writersblog
Activity Score 551
Copywriter
bate_palmas's picture

Lemonlove has a good point.

Still, great set of ads

If only every client could be so brave

bate_palmas
Activity Score 1479
elyoshiro's picture

Bad,

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Billoughsby's picture

Agree with lemonlove too.

Even if a Benetton ad draws 100 comments, they're comments about the comments it will probably draw. Chase your tail.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

This campaign's just been pulled in Australia. The usual 'moral outrage'. PC bullshit.
Good to see Benetton (and Italy) pushing the envelope.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Ograiba's picture

Love the controversy they have made... but somehow it looks... hmm... two man kissing? hehehe... anyway, great photoshop...

Ograiba
Activity Score 35
Copywriter at Srengenge, Yogyakarta - Indonesia
Troll's picture

They're supposed to sell clothes right?
It grabs your attention and it's a nice project for social change but I have no clue what it has to do with the brand.
6.6 stars for social change. 0 for clothes.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

pneuburg's picture

Agree with Abhishek. And, I like the ads.

pneuburg
Activity Score 251
Creative Director |

pjn

PDF's picture

It supposed to be in Italy not in france ?

PDF
Activity Score 66
Takmelius's picture

So Benetton can't sell clothes, so they're selling controversy?! They want to resolve years of bottled up hate and anger by showing the world's conflicting leaders kissing and making up?! What an ignorant and childish notion!
This doesn't even do that. Because all of the executions are males kissing males, the first thing that comes to mind is, 'Is this about gay rights?'
If these ads work for you, then you were never part of the problem.

Takmelius
Activity Score 205
Creative Director
Nike Diesel's picture

It's effin flabbergasting that this piece of crap gets over 100 votes.

I'm going with lemonhead and esteb on this one.

Nike Diesel
Activity Score 13718
Art Director
elbuenlatex's picture

it looks shocking, yes. Nice retouch, yes. But i still won't buy Benetton... i've never even seen de collection...

elbuenlatex
Activity Score 18

-Latex

Rodolfomag's picture

How they could do this...Crap! great Photoshop direction

Rodolfomag
Activity Score 70
Graphic Designer at Autonomous university of Santo Domingo
mario17's picture

mouaaahhh

mario17
Activity Score 29
Marketing Manager
alausa's picture

Joelapompe, apparently the judges have never heard of your site, I just listened to the press jury president justify the grand prix. Still reeling from the shock.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Lastlab's picture

I can't belive this campagn won something! there are plenty works with exactly the same concept, the same realization and the same critics! You have just to see the Berlin East Side Gallery! Toscani didn't like it and said it was totally different from his old works, and it is. It is no provocative, it is not original, it is not creative and it's a pity that Fabrica won't do something different!

Lastlab
Activity Score 63
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