Snow is turning green and lakes are turning red.Why? Because of climate change. The planet’s color palette is changing, for the worse and we need to do something about it. United Colors of Benetton will release a line of limited edition t-shirts in colors that have overtaken Earth’s natural color scheme, raising awareness about the climate crisis while making a strong (fashion) statement.
This student campaign titled 'Colors of Change' was published in United States in May, 2020. It was created for the brand: Benetton, by ad school: Miami Ad School. This Integrated medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted over 3 years ago.
Advertising School: Miami AdSchool, San Francisco, United States of America
Art Director: Paola Delgado Cornejo
Copywriter: Rhea Kumar