ADVERTISING

Benetton

Colors of Change

School: Miami Ad School

Description

Snow is turning green and lakes are turning red.Why? Because of climate change. The planet’s color palette is changing, for the worse and we need to do something about it. United Colors of Benetton will release a line of limited edition t-shirts in colors that have overtaken Earth’s natural color scheme, raising awareness about the climate crisis while making a strong (fashion) statement.

This student campaign titled 'Colors of Change' was published in United States in May, 2020. It was created for the brand: Benetton, by ad school: Miami Ad School. This Integrated medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted almost 2 years ago.

Credits

Advertising School: Miami AdSchool, San Francisco, United States of America
Art Director: Paola Delgado Cornejo
Copywriter: Rhea Kumar

Faber Castell
Misfits Market

ADVERTISING

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McArthurGlen Designer Outlet Bar...

Artist: Panama7

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Benetton F1 race car in the paddock

Artist: Sjo

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Fashion brands

Artist: GoodLifeStudio

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United Colors of Benetton shirt ...

Artist: Bosca78

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Illuminated Benetton shop window...

Artist: Kommercialize

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People shopping and sightseeing ...

Artist: anouchka

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