The Colors We Don’t See.

People often hide more than their biggest problems, they hide the small, everyday feelings too. The quiet days. The low-energy days. The versions of themselves that don’t look bright, even though that’s what the world expects.

That insight shaped “The Colors We Don’t See.”
A reminder that the emotions we push aside, the tired ones, the unsure ones, the hopeful and the in-between, are still part of who we are.

Because every feeling has its own color.
And every color deserves to be seen.

Benetton has always expressed individuality through color. This campaign takes that idea inward by showing that our emotions have color too and clothing becomes the most human way to let those colors be seen.