Also From This Campaign 7
Description
The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo
Print advertisement created by Fabrica, France for Benetton, within the category: Fashion.
Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins
Highest Rated
Try any religion. They're all screwed up in their own way...
will be interesting to see the reaction to this one. might generate more hate than "unhate" from religious extremists
Always try to be unique even when forced to conform.
Yea I think it will bring a fireback on them, I have already posted on my FB and it was mix between hatred and neutral
MT
i have to say i was surprised the first reaction came from the pope.... well no i guess not surprised. lets hope the feedback no matter how angry doesn't turn violent
Always try to be unique even when forced to conform.
I can already hear some bigot's head exploding...
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
Smart and very brave. I love it!
why not religion? religion also is an industry like politics and business.
This one was actually withdrawn. In any case, the campaign is vintage Benetton.
not really clever job... but impact
Yes, this image has been withdrawn today. I cannot think that the brand could not imagine what it would have happened.
I am a Muslim and also from Cairo, and throughout my life I did not think that wanting to offend non-Muslims, even if once the design or any other idea at all.
My religion is Islam, because he told me good treatment of non-Muslims, and ordered by God Almighty and commanded by the Prophet Muhammad peace be upon him.
Please delete this idea is offensive to you by one of the flags, a Muslim imam of Al-Azhar
Read more about Islam and I'm sure you will change your thinking about Islam and Muslims.
please see this...
LasT Breath
http://www.youtube.com/watch?v=BBQrRlGapCs&feature=related
http://www.youtube.com/watch?v=CjERTe1Z_sY&feature=related
Khalid
luckily, this ad is not a person :D
easy to say "art director".
thx a lot benetton for this ad...you're selling love, but integrist won't understand this ad unfortunatelly although their religion told them to love people ! They will only see a provocation ad...how dumb are they !
Seriously?! This promotes love?? Please explain how? How an image of two conflicting leaders, who aren't homosexual, kissing each other on the mouth promotes love? You think people with decades of bottled up hate and anger caused by injustices on both sides were just waiting for Benetton to tell them, "Come on guys, let's kiss each other on the lips and make up!" ...what are you, four?!?!?
Love is a braver thing to do than hate, Takemelius.
The Jobless Writer
Will Think for Salary
Yes, and it's stronger than thunder!
Dude, wake up, put down the doobie, take off those heart shaped glasses and smell the tear gas. We're way past Mills and Boon.
Most people don't even see this as an expression of love. This is how they see it:
http://commentisfreewatch.files.wordpress.com/2011/01/9133632830.jpg
What else could be expected of Benetton+ Oliviero Toscani working together? Ads are shocking, interesting but unrelated to the core of Benetton. They continue to deliver campaigns that have no clear message and has nothing to do with their brand+products. They have tried this before and failed, why would they think that doing this again would work?
I don't see how this could be impressive communication. It's cheap advertising. Being provocative is an easy job. Using religon to be provocative is even easier. I don't see how mouth kissing could be about "unhate". I believe Benetton are just desprate for attention but needed to cover it with a fake message that would deceive superficial people for a cause.
The great ideas always polarise... and have the 'black' and 'white' elements...
great advertising-beyond-advertising, Benetton.
The Jobless Writer
Will Think for Salary
Not all smart ideas that challenge societies work well all over the world... it may be viewed as excellent work in France but no way this could work in the Middle East
I'm just wondering what the showcased figures have to say about this?
Pulled in Australia (and globally?) due to Vatican legal threats.
Love, peace, compassion, humanity, respect... my arse.
Hmmm... Christianity.
Now there's one fucked up brand.
The Jobless Writer
Will Think for Salary
Try any religion. They're all screwed up in their own way...
How dare you insult the holy church? ! how dare you? you know that the earth is only 2011 years old. dinosaurs did not exist. there are no other religions in the world. see.
Fantastic Insight, bad expression (i.e. Obvious and Literal execution), UCB should stick with their usual Creative geniusness.
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