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Unhate, China-USA

Campaign
Agency Network: 
Published/Aired: 
November 2011
Like
10
Views
18662
Benetton:  Unhate, China-USA

Description

Hu Jintao, president of China and Barack Obama

Print advertisement created by Fabrica, France for Benetton, within the category: Fashion.

Caption

Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins
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stewart76's picture

Toscani?

stewart76
Activity Score 234
andylefty's picture

Will go viral via Fox News.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

Bella proprio questa campagna.

MicheleVirgilio
Activity Score 2617
Jexep's picture

So very benetton!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

暗勃's picture

哈哈哈。

暗勃
Activity Score 7
wujun0521's picture

可以的!

wujun0521
Activity Score 7
Photographer
Klinn's picture

Meh. I dont think shock advertising works anymore. We're immune to every connotation of this. Besides, they've already done it with the priest and the nun kissing. This is just another iteration that quite frankly bores me. Although I am impressed with the retouching here. It's ace.

Klinn
Activity Score 37
Roger Keynes's picture

This isn't shock, Klinn.
Shock is one dimensional.
This drills way deeper than that.
It's subversive, audacious and demands not only attention, but a reaction.
And it's working.
UN-HATE is already getting mainstream media coverage across Australia.
And it's right on Benetton brand.
Lets face it, these are the ideas WE ALL WANT to create.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Takmelius's picture

Speak for yourself. You think it's working because it's getting coverage? Audacious...subversive... seriously?! Are you reading the comments?? How many opinions has it changed? How many bigots, homophobes or fanatics has it dissuaded?! All these ads have done is further polarize both sides. That's with regards to efficacy. As for creativity, please tell me what the novel, genius, thought worth spreading here is...?

Takmelius
Activity Score 205
Creative Director
Roger Keynes's picture

The genius thought worth spreading here is... I truly, madly, deeply un-hate you, Takmelius! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Takmelius's picture

That only counts if you've always hated me ;)

Takmelius
Activity Score 205
Creative Director
XiaOt's picture

牛逼……

XiaOt
Activity Score 2
leoparylee's picture

供大家意淫一下

leoparylee
Activity Score 121
AMGKTM's picture

呵呵 这种东西在咱们国家肯定不会出现的

AMGKTM
Activity Score 22
Art Director
alausa's picture

This just won the grand prix....

alausa
Activity Score 1420
Creative Director at Noah's Ark
jackcoooper's picture

lol - great

jackcoooper
Activity Score 93
Graphic Designer
peterklaus's picture

UNHATE THIS CAMPAIGN, LOL

peterklaus
Activity Score 108
Art Director
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