Also From This Campaign 7
Description
Hu Jintao, president of China and Barack Obama
Print advertisement created by Fabrica, France for Benetton, within the category: Fashion.
Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins
Will go viral via Fox News.
So very benetton!
my marketing blog (Thai Language): http://jexep.net
Meh. I dont think shock advertising works anymore. We're immune to every connotation of this. Besides, they've already done it with the priest and the nun kissing. This is just another iteration that quite frankly bores me. Although I am impressed with the retouching here. It's ace.
This isn't shock, Klinn.
Shock is one dimensional.
This drills way deeper than that.
It's subversive, audacious and demands not only attention, but a reaction.
And it's working.
UN-HATE is already getting mainstream media coverage across Australia.
And it's right on Benetton brand.
Lets face it, these are the ideas WE ALL WANT to create.
The Jobless Writer
Will Think for Salary
Speak for yourself. You think it's working because it's getting coverage? Audacious...subversive... seriously?! Are you reading the comments?? How many opinions has it changed? How many bigots, homophobes or fanatics has it dissuaded?! All these ads have done is further polarize both sides. That's with regards to efficacy. As for creativity, please tell me what the novel, genius, thought worth spreading here is...?
The genius thought worth spreading here is... I truly, madly, deeply un-hate you, Takmelius! :)
The Jobless Writer
Will Think for Salary
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