The Chosen Ones

Agency Network: 
Published/Aired: 
June 2021
Azeite Primitivo: The Chosen Ones
Azeite Primitivo: The Chosen Ones
Azeite Primitivo: The Chosen Ones
Azeite Primitivo Print Ad - The Chosen Ones
Azeite Primitivo Print Ad - The Chosen Ones
Azeite Primitivo Print Ad - The Chosen Ones

Description

Primitivo is an olive oil brand that respects the millenary tradition of planting and extracting. Located between the Atacama Desert, the Andes and the Pacific Ocean, its olive trees are naturally protected by weather conditions. In other words, the fruits harvested in these lands are raised in divine soil. Of course, there are other olives around the world with unquestionable quality and flavour. But compared to the "chosen ones", they are outmatched. And based on the brand's premise, we seek to respect the legacy of our olive oil and the value of its South American ancestry.

Print advertisement created by Way Ag., Brazil for Azeite Primitivo, within the category: Food.

Advertising Agency: Way Ag., São Paulo, Brazil
Copywriter: Felipe Spadoni
Art Director: Marcelo Shalders
Creative Director: Rodrigo Tedim
3D Artist: Bruno Miranda
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