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Toilet Paper

Campaign
Agency Network: 
Published/Aired: 
January 2011
Austria Bier:  Toilet Paper

Description

Print advertisement created by Filadelfia, Brazil for Austria Bier, within the category: Alcoholic Drinks.

Caption

Austria Bier. A matter of priority.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes
Photographer: Marco Mendes / Lumini
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Billoughsby's picture

Interesting that they thought the word "priority" was a wise one to use in this context.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

More interesting that they put their faith in the adhesive qualities of Post-Its on such a slight surface WHY do I have a babysitting soundtrack reverberating in my calendar until April?

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

While we're at it, that's one awful package design. Ajax Cleanser aesthetic.

Billoughsby
Activity Score 5154
Art Director |

That's it.

sambuca's picture

why is the toilet paper not packaged???

sambuca
Activity Score 1066
Art Director at tolingo GmbH
CuriousPencil's picture

On the plus side, at least you can't see what shoes the photographer's wearing.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

I dunno, CP. Anything would help.

Billoughsby
Activity Score 5154
Art Director |

That's it.

luispiter's picture

i dont understand.... the idea?? the concept??

luispiter
Activity Score 2756
comunication
Billoughsby's picture

This brand of beer is more important than toilet paper, eggs, or blood plasma. It's a little joke.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

I had to read that twice before I saw "little".

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Well, it was a
a small joke.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

I meant I thought you were saying it[as in the ad]'s a joke. Donchya love it when the
the confusion starts and there's no way not to feel as stupid as I do right now?

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Don't. It's all my fault, CP. It's the damnable lack of tone and inflection on the net.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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