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30% less

Agency Network: 
Published/Aired: 
August 2017
Anitas Print Ad - 30% less

Description

Ad against the women's wage inequality.

Print advertisement created by D/Araújo, Brazil for Anitas, within the category: Public Interest, NGO.

Caption

It shouldn't worth less when It’s a woman.

Women are paid, on average, 30% less than men for the same work. And this is 100% wrong.

August 26, International Women’s Equality Day.

Advertising Agency: D/Araújo Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Jason Braun
Art Director / Copywriter: Moisés Dias Neto
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Highest Rated

kleenex's picture

How about:

It shouldn't BE worth less when it's a woman.

kleenex
Activity Score 53909
Web Designer/Developer
kleenex's picture

How about:

It shouldn't BE worth less when it's a woman.

kleenex
Activity Score 53909
Web Designer/Developer
ThatAwkwardWriter's picture

Rethink Toronto in Canada already did this idea.

http://rethinkcanada.com/blog/2015/06/new-psa-illustrates-the-gender-p...

ThatAwkwardWriter
Activity Score 43
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