We trust in U

Campaign
Agency Network: 
Published/Aired: 
October 2011
AMR:  We trust in U

Description

Print advertisement created by NEW360, Brazil for AMR, within the category: Public Interest, NGO.

Caption

We trust in U
An donation is a huge incentive.
Help children suffering from Celebral Palsy.
Make a donation www.amr.org.br
AMR
Rehabilitation Association of Minas Gerais

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Director: Juliana Uchôa
Art Director: Francis Alan
Copywriter: Mateus Coelho
Photographer: Fernando Martins
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kleenex's picture

nice idea.

kleenex
Activity Score 58777
Web Designer/Developer
That One Guy's picture

will you please fill me in what exactly the idea is? I looked at all three and I can't come up with anything.

That One Guy
Activity Score 266
University of Houston
murijoe's picture

AMR is a foundation of rehab, and they need donations. they used the money to "say" something.

murijoe
Activity Score 65
Art Director at Criante Comunicação
Taylormade's picture

The bill is folded so it forms a headline.

(I have seen too many ads featuring folded money to find this interesting.)

Taylormade
Activity Score 406
Ron Burgundy's picture

this execution was lifted from this guy

http://www.dantaguestudio.com/

Ron Burgundy
Activity Score 1626
Art Director at Southern California
artyduran's picture

The idea is way bigger than the execution.
Poor and forced.

artyduran
Activity Score 1582
Copywriter
Nike Diesel's picture

Stolen concept from the art world. Plus this one looks terrible.

Nike Diesel
Activity Score 13708
Art Director
blueturtles's picture

i would not have seen the headline if it weren't placed under the ad on this site.

art director should explore more layouts.

blueturtles
Activity Score 235
Art Director at BBDO
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