A Sparkling Future

Published/Aired: 
March 2012
Like
31
Views
11716
AMF Pension:  A Sparkling Future
AMF Pension Print Ad -  A Sparkling Future

Description

Print advertisement created by Berghs School Of Communication, Sweden for AMF Pension, within the category: Finance.

Caption

For the Future

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Highest Rated

jdb's picture

This is not a 'stop smoking' add that it is showing an ugly picture of my future. This add might work for a toothpaste or a toothbrush or something like that.
The BEST place for your teethes is you mouth.l0l

jdb
Activity Score 190
Other |

I love to be criticized. Logical though.

andylefty's picture

Why? or have I missed something.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
Valentino's picture

Yes, probably you have missed something. The company sells retirement insurance. So with that in mind it's quite clearer. And I do like the ad since it forces me to not just accept any statement, but to think for myself for a few seconds.

Valentino
Activity Score 14
Copywriter
bate_palmas's picture

I understand this is the work of students and encourage them to think harder about what people will understand by looking at this advert.

One of the best things you can ever do as a creative is show your work to people who hang around the office late, janitors etc. See if they understand. Or speak to random people who aren't your friends. Have the courage to find out if your idea isn't working.

The effort is there, but it needs to be thought out a lot more.

bate_palmas
Activity Score 1479
kleenex's picture

eeeeeeeewwwwwwwwwwwwwww

kleenex
Activity Score 58777
Web Designer/Developer
kurtberengeiger's picture

If you know the product, the visual isn't hard to understand. But the line should make it easier...

kurtberengeiger
Activity Score 7357
Copywriter
NicoCiego's picture

Sells nothing.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
jdb's picture

This is not a 'stop smoking' add that it is showing an ugly picture of my future. This add might work for a toothpaste or a toothbrush or something like that.
The BEST place for your teethes is you mouth.l0l

jdb
Activity Score 190
Other |

I love to be criticized. Logical though.

TexasH's picture

Hard comments for a student work....
AMF must be selling retirement insurance...maybe it should be clearer but i quite like this simple idea. Champagne, old folks!

TexasH
Activity Score 363
copywriter
mertos's picture

no.its bad

mertos
Activity Score 904
Creative Director
khronos's picture

its not bad :)

khronos
Activity Score 994
Copywriter
adschmad's picture

It's not great. But come on… How can you not get it? I can see why some simply don't like it (I don't), but it's probably one of the easiest ads to understand on the entire website.

adschmad
Activity Score 72
Libor Oubrecht's picture

In these days exists better campaigns and implants..

Libor Oubrecht
Activity Score 309
Copywriter
yoono's picture

sorry, I don't get it. explain it to me please.

yoono
Activity Score 115
Art Director at ADRICH
KbxAds's picture

really cool

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

olgamarb's picture

Simple and clever !

olgamarb
Activity Score 70

olgaberceanu

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