Alternative energy, 5

Campaign
Agency Network: 
Published/Aired: 
August 2010
Americanino:  Alternative energy, 5

Description

Print advertisement created by Diaframma, Italy for Americanino, within the category: Fashion.

Caption

We are the real alternative energy.

Advertising Agency: Diaframma, Italy
Creative Director: Stefano Ginestroni
Art Directors: Stefano Ginestroni, Camillo Pecchioli
Copywriter: Stefano Ginestroni
Photographer: Keeho Casati
Digital Artist: Angelo Latronico
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Highest Rated

Guest's picture

Nice:) I get it, alternative energy from chakras.

Guest
Davosk's picture

Contrived rubbish trying to go down the Diesel path but failing miserably in the attempt.

Davosk
Activity Score 4811
Art Director
Danbreezy's picture

Calling this an ad campaign would just be lying.

As if the awkwardly posed models and the light source wasn't enough. The copy is very misleading as well.
When I saw this set of pictures and read the copy, I assumed it was a "we, the people are the only ones who can save our planets resources" or something of that nature... boy was i wrong. I googled it and it's a jean company for those of you who were curious.

Danbreezy
Activity Score 57
Jupiter's picture

i have been staring at this for a good 15mins and up till now I still don't get it...

Headline: "We are the real alternative energy"....which means to say: you're not THE one...just an alternative...is it a good thing for the brand?
Visual: pretty alien???

help!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

LeeHarvey's picture

Wish I could. I'm clueless too, and why for cryin' out loud 5 ads??

LeeHarvey
Activity Score 3043
Creative Director
rdjgadget's picture

dude its just crap.... because if you have spent 15 minutes on it and stilldont understand, how will their client? its an epic fail.....

rdjgadget
Activity Score 123

Holla at your boi!!!!!

atb2005's picture

This is really bad. I haven't even heard of this brand.

atb2005
Activity Score 13547
Guest's picture

Americanino is an italian jeans/casual brand. It used to be famous and loved before Diesel & co.

Guest
Guest's picture

I think it's a student work.

Guest
elyoshiro's picture

No

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

Nice:) I get it, alternative energy from chakras.

Guest
Guest's picture

Capaz que el cliente rebotó 16 ideas mejores. Pero bueno de última no la subís y listo.

Guest
jackmancer2017's picture

Nice flare!

jackmancer2017
CommandZ's picture

Geez I hate to pile on but Italian creative fails again. Whatsamattafoyou?!

CommandZ
Activity Score 2515
Creative Director
NicholeP's picture

this should be banned:)

NicholeP
Activity Score 115
Billoughsby's picture

Oh look! Another one from this series for us to ... appreciate

http://www.fordmodelssantacatarina.com.br/imagens/novidades/gui_costa_...

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

blurgh. Monkeys at a typewriter could do better.

Guest
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