Signs, 4

Campaign
Agency Network: 
Published/Aired: 
March 2011
Alfa Magazine:  Signs, 4

Description

Print advertisement created by Mood, Brazil for Alfa Magazine, within the category: Media.

Caption

Some follow trends. Others create them. Who are you?
Alfa. You are the Man.
This is your magazine.

Advertising Agency: Mood, São Paulo, Brazil
Creative Directors: Aaron Sutton, Antônio Rosa
Art Director: Guilherme Jorgetti
Copywriter: Felipe Silva
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Highest Rated

hmaffia's picture

But this magazine isn't for a large audience. The target is an adult male, who battled to conquer his own space in the market and got there. Who is wise enough to be opened to new ideas about everything: culture, gastronomy, career, women, etc...

I'm saying this because this magazine is very well-known here in Brazil, and I think this campaign speaks straightly to its audience.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

jackmancer2017's picture

Weird initiative since a magazine is for a large audience. Visual is simple, too simple in my opinion - though it does get this weird message across.

jackmancer2017
hmaffia's picture

But this magazine isn't for a large audience. The target is an adult male, who battled to conquer his own space in the market and got there. Who is wise enough to be opened to new ideas about everything: culture, gastronomy, career, women, etc...

I'm saying this because this magazine is very well-known here in Brazil, and I think this campaign speaks straightly to its audience.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Ron Burgundy's picture

Im gonna have to agree with Jack, not saying you guys didnt give it a try, but it feels like it isnt compound enough for the audience.

Execution reminds me of this print campaign, for the larger Kia Soul Campaign done by David and Goliath

http://adsoftheworld.com/media/print/kia_soul_sheep

Ron Burgundy
Activity Score 1626
Art Director at Southern California
Alec K's picture

If this is for a two page spread, the placement of that opposite slash should be somewhere else. If it's for a poster, I kinda like staring at it.

Alec K
Activity Score 43
Creative Director at StayFresh Design, San Francisco
ivan's picture

It is a two page spread.

ivan
Creative Director at Ads of the World
liny_77's picture

silly campaign

liny_77
Activity Score 206
Creative Director
kleenex's picture

I like it.

kleenex
Activity Score 58777
Web Designer/Developer
Ahmed Bahaa's picture

i like

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

carlo's picture

very clever and direct... i like it.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

miko1aj's picture

oh, no, no, no, no...
please - there were thousands of thousands of different fish in a bank, different sheep in a flock. Many same and one outstanding... oh c'mon!

miko1aj
Activity Score 3082
Boxey's picture

It's "Think Different" all over again, but in a boring way.

Boxey
Activity Score 8875
Melaleuca In-House
Glut's picture

Not clever nor new idea or execution.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
freakart's picture

heh a magazine for those who think they're alfas, well done.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

jasonads's picture

Simple and clever, but not new.

jasonads
Activity Score 47
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