Agency Network: 
September 2009
Akatu Institute:  Cities


Print advertisement created by TBWA, Brazil for Akatu Institute, within the category: Public Interest, NGO.


More pollution. Less life.

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
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More absurd simplistic 'green messaging'. Cities are bad?

The truth is that per-person, city dwellers create less waste, recycle more, and have a much lower carbon footprint than country or suburban dwellers. You want to preserve nature? Take humans out of it and get us to live in cities.

' more human body living in a city may end up being one less tree in the forest.' So where are people going to live? And btw, it should be 'one fewer tree', not 'less'.

It's simplistic 'humans are baaad maaan' nonsense like this that gives conservation a reputation for being flakey hippy crap.

From the link:
“New Yorkers, individually, drive, pollute, consume, and throw away much less than do the average residents of the surrounding suburbs, exurbs, small towns, and farms, because the tightly circumscribed space in which they live creates efficiencies and reduces the possibilities for reckless consumption,” Owen writes.

Because car ownership in Manhattan is so inconvenient, New Yorkers often use public transit..."

A stranger abroad
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