ADVERTISING

Akatu Institute

Parched soil typeface

Agency: DDB

Description

Unique typeface inspired by the parched soil of the Cantareira reservoir system, the primary water source for the metropolitan region of São Paulo. It’s an alphabet designed to give voice to Mother Nature and spread messages encouraging everyone to consume water conscientiously.

This professional campaign titled 'Parched soil typeface' was published in Brazil in August, 2015. It was created for the brand: Akatu Institute, by ad agency: DDB. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 7 years ago.

Credits

Advertising Agency: DM9DDB, Brazil

Mundo Livre FM
Red Cross

ADVERTISING

iStock Essentials

Malta 1973, church of St. Cather...

Artist: Filippo Carlot

iStock Signature

4k video Family with three kids...

Artist: kate_sept2004

iStock Signature

Outdoor family fun - playing soccer

Artist: kate_sept2004

iStock Essentials

Malta 1973, church of St. Cather...

Artist: Filippo Carlot

iStock Signature

4k video smiling senior women

Artist: kate_sept2004

iStock Essentials

Katherine's hall in Tsarskoe Sel...

Artist: Konstik

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.