ADVERTISING

Akatu Institute

Parched soil typeface

Agency: DDB

Description

Unique typeface inspired by the parched soil of the Cantareira reservoir system, the primary water source for the metropolitan region of São Paulo. It’s an alphabet designed to give voice to Mother Nature and spread messages encouraging everyone to consume water conscientiously.

This professional campaign titled 'Parched soil typeface' was published in Brazil in August, 2015. It was created for the brand: Akatu Institute, by ad agency: DDB. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: DM9DDB, Brazil

Mundo Livre FM
Red Cross

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.