Akatu Institute

Parched soil typeface

Agency: DDB


Unique typeface inspired by the parched soil of the Cantareira reservoir system, the primary water source for the metropolitan region of São Paulo. It’s an alphabet designed to give voice to Mother Nature and spread messages encouraging everyone to consume water conscientiously.

This professional campaign titled 'Parched soil typeface' was published in Brazil in August, 2015. It was created for the brand: Akatu Institute, by ad agency: DDB. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: DM9DDB, Brazil

Mundo Livre FM
Red Cross


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