On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product's ability to soothe and refresh dry eyes.
Advertising Agency: JWT Sydney, Australia
This professional campaign titled 'Ambient stencil' was published in Australia in September, 2009. It was created for the brand: Visine, by ad agency: JWT. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 13 years ago.
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles