Akatu Institute

Akatu Ipsum

Agency: Leo Burnett


The Akatu Institute is a non-profit organization that encourages conscious consumption. To promote Akatu’s message, we created Akatu Ipsum is a website that generates placeholder text to be used in layouts just like the famous Loren Ipsum, but slightly different. Akatu Institute is against any kind of waste. So, instead of generating meaningless text that only occupies space, Akatu Ipsum generates information, data and tips about conscious consumption. Therefore, Akatu Ipsum gives a new use to words that would otherwise be wasted.

This professional campaign titled 'Akatu Ipsum' was published in Brazil in March, 2012. It was created for the brand: Akatu Institute, by ad agency: Leo Burnett. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 12 years ago.


Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Directors: Ruy Lindenberg; Fábio Moran
Art Director: Rodolfo Fernandes
Copywriter: Erick Mendonça
Webproducer: Studio Manga


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