New product, old problems

Agency Network: 
Published/Aired: 
May 2021
ACT Health Promotion: New product, old problems
ACT Health Promotion: New product, old problems
ACT Health Promotion: New product, old problems
ACT Health Promotion: New product, old problems
ACT Health Promotion Print Ad - New product, old problems
ACT Health Promotion Print Ad - New product, old problems
ACT Health Promotion Print Ad - New product, old problems
ACT Health Promotion Print Ad - New product, old problems

Description

With World No Tobacco Day, on May 31st, the 1121 agency carried out a campaign warning of the dangers of electronic cigarettes, steam, the so-called vapes. A full-page newspaper ad campaign and social media posts mimic old layouts from early 20th century advertising campaigns, conveying the concept that the product is new, or at least looks new, but the tricks to hook people are not the same.

Print advertisement created by 11:21, Brazil for ACT Health Promotion, within the category: Public Interest, NGO.

Advertising Agency: 11:21, São Paulo, Brazil
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