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Rat

Campaign
Agency Network: 
Published/Aired: 
April 2017
ABM: Rat

Description

To combat self-medication and to alert the public about the dangers of substances that are used indiscriminately we show some substances that are used at the same time in medicines and industrial products. The difference between the medication and the poison is just the dosage.

Print advertisement created by Propeg, Brazil for ABM, within the category: Public Interest, NGO.

Caption

It can heal or kill. Only a doctor knows the dosage.

Advertising Agency: Propeg, Salvador, Brazil
Chief Creative Officer: Emerson Braga
Creative Directors: Fabiano Ribeiro, André Amoedo, Bertone Balduíno
Head Of Art: Luiz Celestino
Copywriter: Emerson Braga
Art Direct: Bertone Balduino, James Willians
Account: Michele Estevez
Grafic Producers: Ariana Guerra, André Coni
Planner: Melina romariz
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