99 is an urban mobility app, very similar to Uber, here in Brazil. This campaign announces the new Danger Zone Warning system for drivers, a functionality that informs drivers about crime areas, especially at night. The campaign is illustrated by referencing movie scenes where danger was obviously imminent. Unlike the movies, risks in real life certainly won't be that evident.
Print advertisement created by Abajur Propaganda, Brazil for 99, within the categories: Automotive, Professional Services, Transport.