To help the charity Simon On The Streets raise awareness to the issue of homelessness we took the iconic heritage blue plaques that usually have information on them that celebrates the fact that someone important lived at the address/building the plaque was fixed to and subverted it by having the information of a homeless person. We then fixed the blue plaques in areas where the homeless people ‘lived’.
This professional campaign titled 'Blue Plaques' was published in United Kingdom in January, 2020. It was created for the brand: Simon On The Streets, by ad agency: Fun. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 4 years ago.
Advertising Agency: Fun Agency, Leeds, United Kingdom of Great Britain and Northern Ireland