27

Agency Network: 
Published/Aired: 
November 2008
 27
 27

Description

In Italy, the 27th day of each month is usually known as the day when mortgage repayments are due.

Caption

The end of the month arrives when you least expect it.
BNP Paribas Personal Finance presents Mutuo O2, the mortgage that lets you breathe.

Advertising Agency: Unbranded Communication
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Studio Marietti
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Guest's picture

Cannes gran prix!

Guest
Favete's picture

Why do Ivan allows Guest commenters?

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

they are sometimes more fun than the ads.

Guest
kurtberengeiger's picture

And sometimes not...

kurtberengeiger
Activity Score 7346
Copywriter
ivan's picture

Sometimes, people just want to comment once. But registering is gives you so much more power on the site. It's highly recommended.

ivan
Activity Score 12
Creative Director at Ads of the World
whitespace's picture

More like losing the power of anonymity, which many guests abuse.

whitespace
Activity Score 1953
Creative Director
Guest's picture

The photoshop work is horrible.

Guest
Guest's picture
Guest
Guest's picture

Masterpiece.
Award for sure.

Guest
Guest's picture

What?

Guest
Scam Detector's picture

This will NEVER win ANY award.

The image says that 27 is just around the corner. if the number would have been 60 it would have made a nice pension-plan ad.

Scam Detector
Activity Score 1048
General Manager
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

ahhhhh i dont understand....

luispiter
Activity Score 2756
comunication
Guest's picture

Simple, clever, right to the point.
I wish a did it.
A Cannes Winner.

Guest
Puly13795's picture

cheesy headline: The end of the month is right around the corner

Puly13795
Activity Score 42
Copywriter
ORISHAS76's picture

malo, muy malo y literal.

ORISHAS76
Activity Score 344
missed my turn's picture

I'm sorry, I think this is terrible.

missed my turn
Activity Score 426
missed my turn's picture

Actually, I'm not sorry at all.

missed my turn
Activity Score 426
missed my turn's picture

Please tell me people are being sarcastic with this award stuff.

missed my turn
Activity Score 426
Zidor's picture

indeed dear mmt.

Zidor
Activity Score 60
Guest's picture

First comes the "B". Then, an "A" appears. And finally... yes; the "D".
Cannes winner... funny people...

Guest
WillBuller's picture

Go be guests at other sites!
Seriously?...Cannes?

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture

WONDERFUL WORK!

Not a gold winner, but a silver for sure.

Guest
Guest's picture

Very good. Simple and straight to the point.

Guest
Guest's picture
Guest
Guest's picture

There are "guest's" and "guest's" comments... i say this ad as nothing special, everyone can see that ! (the guy that talk's about awards must be a young italien that made the ad in is garage...presto )

Guest
joelapompe's picture

the unexpected thing coming from the corner of the street is an advertising classic... but it was better used in the past than on this one that's for sure!

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4005
Guest's picture

fuck off.........

Guest
Guest's picture

ok fuck back on.....

Guest
mae abigail's picture

this around the corner gimmick has been done a hundred times..........geeeezz....................

mae abigail
Activity Score 27
advertising agency
Hibon's picture

I think you can not be serious on comments if you have a "bad-bug" on line!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

student work?
bad indeed.

Guest
Guest's picture

good one

Guest
Guest's picture

lol i think the creator is loggin on as anonymous and giving himself/herself congratulatory messages, looool

Guest
Guest's picture

I guess, being a guest myself, you people are wasting waay much time replying obviously false comments intended to start a discussion truly not worthwhile. The ad is NO good!

Guest
Guest's picture

The end of the month arrives when you LEAST EXPECT IT.

=> "In Italy, the 27th day of each month is usually known as the day when mortgage repayments are due."

WTF?

Bad ad, so done...

plus it's like : "oh my god, today is the 27th of the month, what the hell, how can I execpt it? 10 days ago I was fine and now everything's f*cked up, why didn't learn to count"

so stupid

Guest
Guest's picture

done a million times! boring, nothing new....but the worst is not the ad, is the people who thinks this is an award winner.

Guest
teenie's picture

Oh no! Not another "don't look now but it's coming around the corner" ad!

teenie
Activity Score 1894
Copywriter
Guest's picture

gianluca stop it!

Guest
Guest's picture

cANES??? pero si esta idea es de lo más trillada!..es un simple refrito... El arte es bueno, sin embargo, hacen faltan detalles en las sombras y demás..pero la idea es completamente ordinaria...no tiene impacto.

Guest
Guest's picture

cannes winner

Guest
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