24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island.
Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.
Executive Creative Director: Juan Carlos Rodríguez
Creative Director: Pedro Pérez
Art Directors: Cristina Burckhart, Enrique Arce
Copywriter: Gabriel Ríos
Production company: Alvaro Aponte
Digital Creative Director: Claudio Chea
Digital creatives: Jose Velez, Sally Molina
Digital Project Manager: Rachel Hernandez
Planner: Jose Alustiza
Account Director: Jessica Rivera
Group Account Director: Julio Semidei
Agency Producers: Teremar Bravo, Yesenia Perez
Music + Sound Production: Denes Pagan