This parking spot is not yours

Agency Network: 
July 2011
 This parking spot is not yours
 This parking spot is not yours


In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: "but it's only a minute." So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.


When you stop in place for disabled, you make his life more difficult.

Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz
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tirthomitro's picture

will someone pls. provide a transcreation. or maybe a translation...

Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

I tried to fix it. :)

Creative Director at Ads of the World
gioborde's picture

the parking lot of a "POOR"??, in this day and age?? c´mooon. Something called "google" provides you with something called "google translator".

Activity Score 1369
Art Director at LEO BURNETT |


dbor's picture

When you stop in place for wheelchair, you makes his life more difficult.

Activity Score 1451
Glut's picture

the execution is very weak, idea is ok

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Hammad S's picture

I agree

Hammad S
Activity Score 484
abdeLooK's picture


Activity Score 248
Graphic Designer at Lyon, France
the Pun-isher's picture

Here's my 2 cents: this could've been cooler if they actually created obstacles in an "able persons parking" spot and said something like "This is how difficult it is for a disabled person. Think about it next time you jack their parking.
OK whatever I'm not a writer , but still

the Pun-isher
Activity Score 228
all brand no flakes
mr.x's picture

yeah that is better.

Activity Score 978
Forsbergs Skola
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