This parking spot is not yours
Description
In Brazil, the disregard for the parking spaces for disabled people is very great. The main excuse used by motorists is: "but it's only a minute." So to educate motorists that he is only doing it even more difficult the lives of physically disabled people, was created the following action: In normal parking spaces, was made a 3D illustration of an obstacle that shows you how difficult life even more of a disability.
When you stop in place for disabled, you make his life more difficult.
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz
"POOR"??!
will someone pls. provide a transcreation. or maybe a translation...
they showed me a picture & i laughed
dignity has never been photographed
the parking lot of a "POOR"??, in this day and age?? c´mooon. Something called "google" provides you with something called "google translator".
GiBo
the execution is very weak, idea is ok
Here's my 2 cents: this could've been cooler if they actually created obstacles in an "able persons parking" spot and said something like "This is how difficult it is for a disabled person. Think about it next time you jack their parking.
OK whatever I'm not a writer , but still
Latest Collections
