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Drooling dog

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Published/Aired: 
December 2009
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Royal Canin:  Drooling dog
Royal Canin Outdoor Ad -  Drooling dog

Description

We booked two billboards (18/1) placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees. The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of "Royal Canin Great Dane" dog food!

Photographers: Dog: Holger Kirk; Packshot: Thomas Schmitz
Production Company: Media booking: OMG Outdoor GmbH, Hamburg; Printing: Staudigl-Druck GmbH & Co. KG, Donauwörth; Placarding: awk Außenwerbung GmbH, Hamburg

Account Executives: Jana Kruse; Image Editing: Max Hornäk, Installation: André Martens

Outdoor advertisement created by Heye, Germany for Royal Canin, within the category: House, Garden.

Advertising Agency: Heye & Partner GmbH, Hamburg, Germany
Creative Director: Karsten Kuhn
Copywriter: Jost Kaehler
Art Directors: Linda Tiemann, Julia Hellwege
Agency Producer: Corinna Bonsen
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Highest Rated

mgriff21's picture

Nice placement.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

silvi's picture

Buena idea, pero dificil de aplicar.
Good idea but difficult to concrete.

silvi
Activity Score 4170
Copywriter
morse's picture

Good idea, but it's a little hard to find such media.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hibon's picture

Nice idea but not many people will see this ?

Hibon
Activity Score 3734

Simple ideas are the best !

funky_frogii's picture

ha ha ha ha ha....

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

nepstein's picture

Interesting idea. I feel it could have been executed slightly better, but that's trivial. Good job.

nepstein
Activity Score 197
Parsons School of Design
alansmithie's picture

it's a good idea...but probably everyone passing by is looking at the pond
wondering how that happened and not even looking at the opposite site.
A better place to put such an ad would be walk ways in subway stations.
they are sometimes even more narrow.

alansmithie
Activity Score 14
Art Director at freelance
tirthomitro's picture

hey this one's cool

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jorj's picture

done before (pepsi) I want you.

jorj
Activity Score 638
Art Director at Senior Art Director
Osama Nofal's picture

so funny...

c the Best and Worst Identities of 2009
http://brandingbook.blogspot.com/2009/12/best-and-worst-identities-of-...

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Marlus Lau's picture

Hey, cool idea. Funny.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Gasper's picture

Would be better if it were placed in an avenue or something like that!

Gasper
Activity Score 44
Anhembi Morumbi
mgriff21's picture

Nice placement.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

K.I.D_PUNK's picture

OK.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
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