Royal Canin

The most incredible journey

Agency: The Reactor


A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true.

This professional campaign titled 'The most incredible journey' was published in Australia in November, 2016. It was created for the brand: Royal Canin, by ad agency: The Reactor. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Production: Guilty
Producer: Rohan Timlock
Directors: Clare Plueckhahn / Cos We Can
Colourist: Dan Stonehouse / Crayon
Editor: Marty Gilchrist / Puffin
Sound Design: Paul Shanahan / Final Sound


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