Insights, Strategy & the Idea: The campaign’s goal was to make public transport easier to use for people how always commute by car.
Creative Execution: To achieve this we focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones. Then we took the travel planner direct to the streets. In addition to a traditional outdoor campaign we showcased the travel planner in real-time within an outdoor ad unit - right at the metro stop - allowing pedestrians to plan their journey on the spot.
Results and Effectiveness: Around 3000 people used the travel planner in the abribus, during the two weeks it was displayed.
This professional campaign titled 'Travelplanner' was published in Sweden in December, 2009. It was created for the brand: Västtrafik, by ad agency: Forsman & Bodenfors. This Outdoor medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Forsman & Bodenfors, Sweden