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Alcohol changes you

Published/Aired: 
May 2019
Rete Citta Sane: Alcohol changes you
Rete Citta Sane: Alcohol changes you
Rete Citta Sane Outdoor Ad - Alcohol changes you
Rete Citta Sane Outdoor Ad - Alcohol changes you

Description

Social campaign against alcohol abuse for Rete Citta Sane - Healthy Cities, the Italian Municipalities' network promoting health.

Caption

Alcohol changes you. Drink moderately.

Creative Director / Copywriter: Alberto Berton
Photographer: Davide Bodini
Post-production: Roberto Marchesi
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Danielazar's picture

The way the face is overlaid against the drink gives a poor finish. A better alternative would be a render of the faces taking the shape of the glasses as if they were really drinks.

Danielazar
Activity Score 136
Art Director at Havas Germany
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