‘Self-Love’ exemplifies the fact that only 38% of women regularly masturbate, while male masturbation is reported at around 96%. MysteryVibe’s own UK study in 2017 found that men masturbate twice as much on average than women. Since self-pleasure is a leading driver of sexual knowledge for women, that gap in experience and confidence also drives the orgasm gap. With the campaign, MysteryVibe hopes to get people to talk more openly about female masturbation, so that it becomes as socially acceptable as it is with men.
Outdoor advertisement created by McCann, United Kingdom for MysteryVibe, within the category: Retail Services.
Chief Executive Officer: Alex Lubar
Chief Creative Officers / Co-Presidents: Robert Doubal, Laurence Thomson
Creative Director / Art Director: Dom Butler
Head of Design: Dan Howarth
Design Director: Lisa Carrana
Designers: Jaz Ghotora, Harold Perrin
Business Director / Head of New Business: Elizabeth Bernstein
Director of Communications: Katya Escala
Producer: Paul Gillespie
Photographer: Matthew Thomas