DYO Therm is an exclusive isolation solution that is resistant to fire in both indoor and outdoor applications. This feature reduces the risk of blaze in any construction. Therefore, it means less workload for firefighters. In such a scenario firefighters with a fear of unemployment will use their skills and equipment to find a new business line. So, they transformed the station into a car wash business which would suit best in this kind of situation.
This professional campaign titled 'DYO Fire Resistant Plaster' was published in Turkey in April, 2018. It was created for the brand: Dyo, by ad agency: FCB. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: FCB ArtGroup, Istanbul, Turkey
Creative Director: Ates Cavdar,
Creative Director / Art Director: Ahmet Sogutluoglu
Creative Director/ Copywriter: Ozhan Karacam
Photographer: Kerem Cobanli