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McMistakes, 2

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

McDonald’s has a clear strategy if it comes to recruiting new employees: “Hire on attitude, train on skills." It’s not about the experience on your resume, but all about the willingness to learn. In line with this philosophy TBWA Belgium created the McMistakes. A series of posters at Belgian McDonald’s restaurants that call upon students for job openings. At first sight they look like typical McDonald’s product posters until you look more closely. They are all mistakes. French fries accidentally landed in a McFlurry cup, a Big Mac got squeezed into a box of fries and soft ice ended up in the legendary Big Mac box. By mixing up the iconic McDonald’s products and packaging, the posters visualize mistakes that are almost unthinkable to be made. The tagline reads “Students wanted. No experience needed.” The posters are spread throughout all McDonald’s restaurants looking for student workers. Executive creative director Jeroen Bostoen: “You don’t always need the biggest brand campaigns. The McMistakes is a perfect example of how a simple recruitment poster can reinforce an iconic brand.”

Outdoor advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Caption

Students wanted.
No experience needed.

Advertising Agency: TBWA, Brussels, Brussels
Creative Director: Jeroen Bostoen
Art Director: David Maertens
Copywriter: Thomas Driesen
Photographer: Studio Wauters
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Highest Rated

diabili's picture

I love it!

diabili
Activity Score 548
Artistomad's picture

Really liked the thought behind,Creative !! :)

Artistomad
Activity Score 83
sold's picture

sweet

sold
Activity Score 3379
Copywriter
work and copy's picture

These are very resourceful. Copy updates, or downdates, can give this legs in other markets — my child laughed at the picture.

work and copy
Activity Score 511
Other
diabili's picture

I love it!

diabili
Activity Score 548
crownedfilter's picture

No mistakes in the creative. Nice!

crownedfilter
Activity Score 641
Copywriter
halaby87's picture

nice

halaby87
Activity Score 10372
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