On Valentine's day, McDonald's slogan became a love letter. I'm lovin' it, was changed to I'm lovin' ____ . People were invited to comment their partner's name on the brand's social pages to have it appear on billboards and social media publications across Canada.
Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Group Creative Director: Simon Clancy
Creative Director: Patrick Michaud
Copywriter: Ben Duquette
Art Director: Pascal Lefebvre
Group Account Director: Geoff Wilton
Account Director: Nicole Bakker
Account Supervisor: Leigh Du Temple
Account Executive: Samuel Potvin
Content Strategist: Youri Hollier
Community Managers: Elsa Moufarege, Sarah Morissette
Producer: Lindsay Goeldner