School: Miami Ad School
In 36 states, feminine products are not considered a necessity and are therefore subject to sales tax. So Tampax decided to partner with luxury brands to make a statement.
Necessary Luxuries: A line of tampons truly worthy of a luxury tax. All proceeds go directly to organizations fighting to get the tampon tax removed.
This student campaign titled 'Necessary Luxuries' was published in United States in January, 2018. It was created for the brand: Tampax, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health industry and contains 4 media assets. It was submitted about 5 years ago.
Advertising School: Miami Ad School, San Francisco, USA
Creatives: Jane Kang, Nechama Muchnik