What will be the last drop?

Agency Network: 
July 2020


A unique and innovative campaign that has a handcrafted part and that participates in the very purpose of the campaign: to save water. How? The paper used for the outdoor posters is the same as that used in previous City Council campaigns, but using the back. In this way, the Madrid City Council's campaign will not be the last drop, since a water-saving campaign has been created that really saves water.

Outdoor advertisement created by September, Spain for Madrid City Council, within the category: Public Interest, NGO.

Advertising Agency: September (Padre Group), Spain
Managing Director: Paco Ribera
Creative Director: Víctor Gonzalez Pozo
Head of Art: Marta Rabadán
Creative Team: Belén Graña, Lara Vázquez
Account Director: Christian Cardenal
Account Executive: Ana Vicario
Producer: Maurice
Graphic studio: Vostok
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