A unique and innovative campaign that has a handcrafted part and that participates in the very purpose of the campaign: to save water. How? The paper used for the outdoor posters is the same as that used in previous City Council campaigns, but using the back. In this way, the Madrid City Council's campaign will not be the last drop, since a water-saving campaign has been created that really saves water.
Outdoor advertisement created by September, Spain for Madrid City Council, within the category: Public Interest, NGO.