During the past few months we have all longed-for closer contact with one other, and for more freedom and joy. Now it’s mid-summer and in The Netherlands we can finally – and carefully – come a little closer to one other again. And that is exactly why McDonald's have created a special Happy Bag. A bag full of exclusive summer Must Haves and two dinner coupons, to make your best mate, brother, mother, uncle - or anyone else - happy.
Participants only have to indicate in the McDonald's App why they want to surprise this person. And this reason will also serve as inspiration to surprise some winners. There are also new Happy Coupons in the App every week - for yourself or to share with someone else.
This professional campaign titled 'Who are you making Happy this Summer?' was published in Netherlands in July, 2020. It was created for the brand: McDonald's, by ad agency: TBWA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: TBWA\NEBOKO Amsterdam, Netherlands
Production: Pink Rabbit
Director: Ishmael ten Heuvel