Celebrating a 150 years of “It Has To be Heinz." The strategy behind this campaign was to make the target audience re-discover their love for the brand. From this came the big idea “Times Change, We haven't." It is shown through highlighting memorable moments in time where Heinz has still remained being the same quality product that it has always been.
Outdoor advertisement created by Leeds Arts University, United Kingdom for Heinz, within the category: Food.