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Times Change, We Haven't

Published/Aired: 
April 2019
Heinz: Times Change, We Haven't
Heinz: Times Change, We Haven't
Heinz: Times Change, We Haven't
Heinz Outdoor Ad - Times Change, We Haven't
Heinz Outdoor Ad - Times Change, We Haven't
Heinz Outdoor Ad - Times Change, We Haven't

Description

Celebrating a 150 years of “It Has To be Heinz." The strategy behind this campaign was to make the target audience re-discover their love for the brand. From this came the big idea “Times Change, We haven't." It is shown through highlighting memorable moments in time where Heinz has still remained being the same quality product that it has always been.

Outdoor advertisement created by Leeds Arts University, United Kingdom for Heinz, within the category: Food.

Advertising School: Leeds Arts University, UK
Creative Director: Nicholas Young
Art Director: Laura Hayes
Copywriter: Rebecca Agnihotri
Illustrator: Jasmine Lewis-Henman
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