Description
Globoplay, Globo's streaming platform, announced the launch of the Desalma series with a large OOH campaign developed in Rio and São Paulo, by Altermark.
Altermark's innovation area, AlterLabs, took advantage of the Halloween season and took to the streets scenic items that refer to the series' haunting atmosphere, such as aged wooden pieces, bells, poles and gates.
This professional campaign titled 'Desalma S01' was published in Brazil in December, 2019. It was created for the brand: Globoplay, by ad agency: Altermark. This OOH Outdoor medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted about 3 years ago by Creative Director: Rodrigo Santos of Altermark.
Credits
Advertising Agency: Altermark, Rio de Janeiro, Brazil
Account Manager: Alessandra Malheiros, Isabella Ramos
CEO Alterlabs: Rafael Peracio
Creative Director: Rodrigo Santos
Art Director: Lucas Andrade
Production: Sandro Costa
Development: Bizsys, Minimundi
Media: Eletromidia, Clear Channel