Desalma S01

Agency Network: 
December 2019


Globoplay, Globo's streaming platform, announced the launch of the Desalma series with a large OOH campaign developed in Rio and São Paulo, by Altermark.

Altermark's innovation area, AlterLabs, took advantage of the Halloween season and took to the streets scenic items that refer to the series' haunting atmosphere, such as aged wooden pieces, bells, poles and gates.

Outdoor advertisement created by Altermark, Brazil for Globoplay, within the category: TV Promos.

Advertising Agency: Altermark, Rio de Janeiro, Brazil
Account Manager: Alessandra Malheiros, Isabella Ramos
CEO Alterlabs: Rafael Peracio
Creative Director: Rodrigo Santos
Art Director: Lucas Andrade
Production: Sandro Costa
Development: Bizsys, Minimundi
Media: Eletromidia, Clear Channel
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