After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now.
Outdoor advertisement created by McCann, Italy for Fineco Bank, within the categories: Finance, Public Interest, NGO.
Chief Creative Officer: Alessandro Sabini
Senior Art Director: Paolo Rubino
Senior Copywriter: Nicolas Larroquet
Copywriter: Aldo Manconi
Art Director: Adriawan Purwanto
Chief Operating Officer: Maria Rosa Musto
Account Manager: Martina Colombo