Cross Lives, 4

Agency Network: 
June 2018
Detran-RN: Cross Lives, 4


In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign created for DETRAN / RN starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic.

Outdoor advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.


Offender or victim?
Who are you when drinking and driving are mixed?

Be coherent. Be conscious.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: Cortez Pereira
Photographer: Humberto Lopes
Retouch: Fabrício Cavalcante
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kleenex's picture

Not sure the concept works.

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