Zij-kant, Equal Pay Day Integrated Advert By Mortierbrigade: Just because dad works from home doesn’t mean he does more at home

Agency Network:

Mortierbrigade

Published/Aired:

March 2021

Posted:

March 20, 2021

Zij-kant / Equal Pay Day: Just because dad works from home doesn’t mean he does more at home

Zij-kant Integrated Ad - Just because dad works from home doesn’t mean he does more at home

Tags

Description

This year's Equal Pay Day takes place on March 25, 2021. Men still earn more than women and one of the main reasons for this is our division of roles at home: 8 out of 10 Belgian women take care of household chores every day. In addition to their paid job, women do about 75% of the unpaid work worldwide. The COVID pandemic has only increased this inequality. To address this, mortierbrigade created a visual and a video showing that now we work more from home, the message of balancing chores is more important than ever.

Integrated advertisement created by Mortierbrigade, Belgium for Zij-kant, within the category: Public Interest, NGO.

Credits

Advertising Agency: mortierbrigade, Brussels, Belgium

Ceo: Jens Mortier

Executive Creative Director: Joost Berends

Brand Design Director: Philippe De Ceuster

Creatives: Toon Vanpoucke, Morgane Choppinet

Strategy: Laura Deknock

Head Of Production: Charlotte Coddens

Producer: Margaux Mariens

Cross Media Designer: Kaatje Schreurs

Dtp: Sophie Bayeul