Choices by Joom

Agency: Miguelivanov


As humans, we’re very versatile. We constantly go through changes. Some big ones, some small. Changes in our relations, changes in our professional life, changes in our behaviour, changes in our opinions, changes in our decisions. And in order to make these changes, in order to adapt to changes, we need to make choices.
This is where Joom comes handy. A widest selection of products from all over the world with quality verified by the company internal services help you to make any choice you believe is right.
To celebrate the freedom of choices, six stories are combined in one film. It features more than 90 original products ordered at Joom, from hair styling wax, skull rings and boxing gloves to an inflatable flamingo, motorcycle bags and a wedding dress.

This professional campaign titled 'Choices by Joom' was published in Russia in March, 2021. It was created for the brand: Joom, by ad agency: Miguelivanov. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Miguelivanov, Bordeaux, France
Production Company: Quai Des Blondes
Creative Director: Miguel Ivanov
Creative Director: Daria Sherstobitova
Art Director: Alexey Kravchuk
Producer: Christine Vitel
Director: Manu Coeman
Dop: Sander Vandenbroucke
Marketing Director: Maxim Mikhailov


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