Pyros Collection

Agency Network: 
May 2020
WWF: Pyros Collection
WWF Integrated Ad - Pyros Collection


Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.

Integrated advertisement created by FCB, Portugal for WWF, within the category: Public Interest, NGO.

Advertising Agency: FCB Lisbon, Lisbon, Portugal
Creative Director: Edson Athayde
Copywriter: Viton Araújo
Art Director: João Martins
Director: Diego Fontecilla, Mario Patrocínio
Sound Design: O Menino Grava
Producer: João Belmar, Nuno Lobo
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