Vans wanted us to make skaters seek out their skateboarding shoe segment Vans Pro Classics. We came to an insight that skateboarding will soon make its Olympic debut, but skaters are not exactly being treated like athletes. Too often security guards and regular citizens cross the line and get violent - just to stop people from skating. So we want to show skaters that Vans support ALL of their skateboarding needs by reminding them of their rights every time they put on their Vans Pro Classics.
Integrated advertisement created by Berghs School Of Communication, Sweden for Vans, within the category: Fashion.