Brief Make sure skate consumers are aware of the differences of the Pro Classics, and choose Vans for their performance skate needs. Insight For real pros skateboarding is more than a hobby, it is a sustainable mode of transportation. Idea Vans collaborates with Google Maps to develop “Off The Road” the first navigation service for skaters. Awards Gold at The One Show Young Ones 2020.
This student campaign titled 'Off The Road' was published in Mexico in May, 2020. It was created for the brand: Vans, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion and Sports industries and contains 4 media assets. It was submitted over 2 years ago by Art Director: CATARINA BARCALA GOSENDE of Miami Ad School.
Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Xavi Ocaña
Art Director: Adriana Weinberg
Art Director: Saloni Doshi
Copywriter: Yashashree Samant