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Vans

Pro Insurance

School: Berghs School Of Communication

Description

Vans created a shoe made to fit skaters needs and reduce injuries. You can pretty much say it's an insurance. But skaters doesn't see this updated new shoe like that. So to state the differences of the Vans Pro, we had to create a real insurance to make it clear. Vans wanted to prove to skaters that no fear or no injuries would make them have to sit on the side of the rail anymore.

This student campaign titled 'Pro Insurance' was published in Sweden in May, 2020. It was created for the brand: Vans, by ad school: Berghs School Of Communication. This Experiential medium campaign is related to the Fashion, Public Interest, NGO, Retail Services, and Sports industries and contains 3 media assets. It was submitted over 2 years ago by Art Director: Tova Andersson.

Credits

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Johanna Landberg
Art Director: Tova Andersson
Copywriter: Josephiné Bergh

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